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2. Concept Building
At this point we begin to move from the general processes of letterpress to the specific needs of your job. What is its purpose? Who will see it? What does it need to convey?
From quantity to colors we define the problem so that we can creatively solve it for you!
continue...

CASE STUDY: Wedding Invitation (Step 2)
Bryce, David, and Abby discussed some possible styles and imagery for the invitation. David and Abby faxed off a letter and a rough sketch describing the invitation's requirements as well as some image ideas. Bryce showed them a scan of an old swing dance poster because he felt the style and color scheme were a good match for what they were trying to capture. The decision was made to go ahead with a dance theme.

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